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Behavioural effects in trading

Patterns in how people react to gains, losses and each other. They shape the decisions of individual traders, and sometimes of whole markets.

What behavioural effects are.

Repeatable patterns in how people behave around money and risk.

Behavioural finance studies how real people make financial decisions. It finds patterns that differ from the purely rational choices older models assumed.

Several of these patterns are called effects. They describe what people tend to do, often without noticing, when they face gains, losses and crowds.

Effects overlap with biases. A bias is an error in judgement. An effect is the behaviour that results, which you can see in your own trading record.

FieldBehavioural finance
What they describeRepeatable patterns in decisions about money and risk
Who is affectedIndividual traders, and sometimes whole markets
Where to lookYour own trade history and journal
How to manage themExits set in advance, fixed risk rules and regular reviews

Five effects traders should know.

Each has been described by researchers, and each shows up in trading.

The disposition effect.

Selling winning positions too soon and holding losing ones too long. Hersh Shefrin and Meir Statman described it in 1985.

The endowment effect.

Valuing something more because you own it. An open position can look more promising than the same trade not yet taken.

The house money effect.

Taking bigger risks with recent profits than with your original money. Profits in your account are real money, with the same value.

Herding.

Doing what others are doing because they are doing it. In markets, herding can carry prices further than the news alone would.

The Dunning-Kruger effect.

People with limited skill in an area tend to overrate it. A new trader after a few early wins is especially exposed.

The disposition effect in numbers.

Suppose a trader holds two positions of 0.1 lots each, both worth $1 a pip.

Trade A is 40 pips in profit. Trade B is 40 pips in loss. Taken together, the two trades are level.

The trader closes A to lock in $40, and keeps B open in the hope it recovers. B keeps falling, and the trader finally closes it 80 pips down.

 Trade ATrade B
Size0.1 lots ($1 a pip)0.1 lots ($1 a pip)
At the moment of choice+40 pips−40 pips
What the trader didClosed itHeld it
Result+$40−$80

The net result is a $40 loss, from a moment when the two trades were level. A stop and target set at entry would have taken the choice out of the moment.

How to manage them.

Habits that help you notice these effects, and stop them steering your trades.

01

Set exits before entry.

Choose the stop and the target when you open the trade, and let the orders do the work.

02

Risk the same share every time.

Risk a fixed share of your account on each trade, whether you are up or down for the day.

03

Treat profits as your own money.

Once a gain is in your account, it deserves the same care as any other money.

04

Check the crowd, then check your plan.

Notice when you want a trade because everyone else is in it. Ask whether it meets your own rules.

05

Review your exits.

In your journal, compare how long you hold winners with how long you hold losers.

These effects show up more clearly in a record than in the moment. Trade a fixed plan on the free demo first, and review it. Leverage magnifies losses as well as gains. This guide is for education only and is not investment advice.

Common mistakes.

Where these effects most often show up in trading.

Closing winners early to feel safe. It can leave the gains too small to cover the losses.

Raising size because you are trading with profits. A loss on that money is still a loss.

Following a popular trade without a reason of your own. The crowd can turn quickly.

Mistaking a few wins for mastery. A short run of results says little about skill.

Questions, answered.

What traders ask most about behavioural effects.

01What is the disposition effect?
The tendency to sell investments that have gained and keep those that have lost. Hersh Shefrin and Meir Statman named it in 1985.
02Is herding always bad?
Not always. Following a trend is a form of going with the crowd. The risk is joining a move only because others have, without a plan of your own.
03What is the house money effect?
Taking more risk with money you have just won than with your own capital. Richard Thaler and Eric Johnson described it in 1990.
04How does the Dunning-Kruger effect apply to trading?
A new trader with limited experience can overrate their skill after early wins. A demo account and a journal help keep that in check.
05Can I practise managing these effects?
Yes. The free MT5 demo lets you trade a fixed plan and review your exits with practice money.

Practise with fixed rules.

Trade a fixed plan on a free MT5 demo and compare how you handle winners and losers before you trade real money.

Trading CFDs on a live account puts your capital at risk and you can lose money. A demo does not.

CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 80% of retail investor accounts lose money when trading CFDs.